PinnedWhy Objects in the Mirror Appear Closer Than They AreWhat I learned about me from writing 1 article a week for 30 weeks: habits compound, ditch perfection, start it, choose people over money — A couple of weeks after my daughter was born, living in lockdown in one of the most impacted countries in the world (Belgium), while juggling with a full-time global marketing role, I discovered my passion for writing. Inspired by Seth Godin, I took a personal oath to start writing weekly…Marketing4 min readMarketing4 min read
Published inBetter Marketing·PinnedWhy Social Live-streaming Shopping Is the Scary Future of E-commerceIt magically links two viewpoints into our digital world that no big Silicon Valley company managed to solve for social and shopping — The fantastic growth rate of e-commerce during 2020 is a signal that change will arrive faster than expected to our beloved industries. Whether we like it or not, the retail transformation is irreversible and permanent. …Marketing3 min readMarketing3 min read
Pinned3 Habits Every Marketers Needs to Try This Year for 30 Days StraightThe fantastic book “Atomic Habits” by James Clear changed my life! I still remember the dreamlike beach of Ko Poda in Krabi, Thailand, where I dived into it.. The book’s key insight was no novelty to me, but James’s storytelling somehow convinced me to try the following. To build a…Marketing2 min readMarketing2 min read
PinnedWhy Are Marketers so Obsessed on Millennials and What to Do About ItWe love millennials! Millennials are different; they are sharp, open-minded, techy, digital, and the perfect fit for our brand, whatever brand we might own. In digital apps, books, consumer package goods, or alcoholic drinks, millennials are the magic solution to our marketing segmentation. Is this the myth of the last…Marketing2 min readMarketing2 min read
Mar 11, 2021How To Navigate The Complexity Of Modern Data-Driven Marketing?Think consumer first, technology second. Do you feel that Data-Driven Marketing has become a super complex field? It is approaching the complexity scale of derivatives trading or quantum computing? Today, more than ever, there is a strong need in the industry to simplify the complex. …Marketing3 min readMarketing3 min read
Feb 25, 2021Why I Think Advertising Wearout Is A Marketer MythMarketers grow tired of advertising before consumers do so I found little empirical evidence that advertising wearout exists for successful executions. Great content has a longer shelf life than you might think. …Marketing2 min readMarketing2 min read
Feb 3, 2021First-Party Data Marketing Is a Heated RacePersonal consumer data has recently become the most wanted currency in Marketing to exchange present and future value between consumers and brands. The significant promise of data is to upgrade our messages to more relevant ones. I buy that! And on top of that, I am a firm believer in…Marketing3 min readMarketing3 min read
Jan 25, 2021When Was the Last Time You Said No To More?Every start of a new year is a perfect moment to refresh your goals and clarify the initiatives you will spend energy on. But too often, we use it as another moment to pile up more on our list of things to achieve. Don’t forget to say no; the most…Marketing2 min readMarketing2 min read
Jan 14, 2021Some Alternatives to “Make the Logo BIGGER”How to make your brand bigger without making your logo bigger. A common-sense approach to branding. I came across this video by chance and I adore it, and if you are in marketing you probably will find it relatable too. “Make the logo bigger” presumably performs highest in any…Marketing2 min readMarketing2 min read
Jan 6, 20213 Books On Marketing I Loved To Re-read Last YearOgilvy on Advertising, Everybody Lies and Presentation Zen are my top 3 go to books for marketers “I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.” — Groucho Marx During my early childhood years, I was a…Marketing3 min readMarketing3 min read
